The JJA Group is continuing its growth on the home furnishings market with the acquisition of STOF, a family-owned company specialising in home decor and upholstery fabrics.

The JJA Group portfolio is being enhanced by an innovative brand recognised for its original style, strengthening its offer while remaining faithful to its accessible on-trend positioning.

With this operation, STOF will have access to increased financial and operational resources. It will also benefit from synergies with the JJA Group's other brands, allowing it to increase its footprint in France and internationally, and to continue growing its business by joining forces with a significant player who is very well-positioned in the distribution sector.

Jacques-Olivier Abiteboul: The acquisition of STOF will complement the know-how of the JJA Group while remaining true to the entrepreneurial spirit and customer service culture that led to its creation. We share the same convictions and the same vision of creating, through our brands, on-trend products that are accessible to all so that home furnishings are a responsible and shared pleasure.

Bertille Pélardy: We are happy to join a family group whose values we share. For STOF's employees and for our family, we were very keen to choose a partner who shares part of our DNA, so we can continue STOF's great adventure and accelerate our growth in France and internationally.